Cashflow... or exit?

How much do startup founders earn?

In partnership with

Hey royals,

A post asked: "How much do startup founders earn?"
And the answers were exactly what you'd expect.

Six-figure salaries.
Overnight wealth.
Easy freedom.

But the truth?

Most founders earn stress first.
And sometimes... nothing for a while.

That's why people love saying:
"Don't start a startup if you want money."

It's not wrong.
But it's incomplete.

Because it assumes there's only one way to be a founder.

And royals... there isn't.

Here's the real Royal Confession:

Founders don't get paid.
They design income.

I Think You Should Leave Season 3 GIF by The Lonely Island

Gif by thelonelyisland on Giphy

Employees earn by position.
Founders earn by design.

Early on, that design can look like:

  • No base salary.

  • Irregular cashflow.

  • Reinvesting instead of taking home profit.

And later, if you build it right:

  • Stable cashflow.

  • Optionality.

  • Reputation that compounds.

  • Control over your calendar.

Salary is not success.
Control is.

The mistake people make...

They measure founders like employees.

Grant Hill Sport GIF by SHOWTIME Sports

Gif by showtimesports on Giphy

But founder "wealth" isn't always in a payslip.
Sometimes it's in the structure.
The systems.
The leverage.

And honestly?

The whole "founders must suffer" story is outdated.

With AI and automation today, you can build:

  • Lean.

  • Fast.

  • Profitable.

  • Without sacrificing your entire life to prove you're hardworking.

Not because you're lazy.
Because you're strategic.

And this is where the real secrets begin... đź‘€

Zoe Perry Wink GIF by CBS

Gif by cbs on Giphy

Because once you understand income is designed... you stop asking: "Do startups pay well?"

And start asking:
"How do I build a business that pays me in freedom?"

And that's the exact foundation behind:

Speakers Society Accelerator
Turning your voice into influence and income - with systems, not struggle.

Royal Launch School
Building your first real business model with structure, clarity, and momentum.

Money and AI
Where wealth isn't hustle... it's leverage.

If you want the full breakdown, I wrote the deeper version here: https://e27.co/founder-income-the-unspoken-truth-about-wealth-autonomy-and-design-20251224/

Now tell me, royal:
Are you building for cashflow... or exit?

Global HR shouldn't require five tools per country

Your company going global shouldn’t mean endless headaches. Deel’s free guide shows you how to unify payroll, onboarding, and compliance across every country you operate in. No more juggling separate systems for the US, Europe, and APAC. No more Slack messages filling gaps. Just one consolidated approach that scales.

Free, private email that puts your privacy first

Proton Mail’s free plan keeps your inbox private and secure—no ads, no data mining. Built by privacy experts, it gives you real protection with no strings attached.

Reply

or to participate.