In partnership with
Hey royals,
Confession time.
I messed up.
And not in a cute, "oops, haha" kind of way...
In a "I know I could have done better" kind of way.
When "I got this" becomes "I rushed this"
The past couple of weeks?
Back-to-back everything.
Workshops.
Bootcamps.
Speaking gigs.
Consult calls.
Events like Money20/20.
And somewhere in my head, I told myself: "It's just another webinar. I can handle it."
Except... it wasn't.
Different audience.
Different expectations.
Different energy.
Which meant one thing I underestimated: Context switching.
Even with Seraphina supporting me, my brain was juggling too many rooms at once.
🚨 The mistakes (aka. lessons the hard way)
Let's not sugarcoat it.
1. I overcommitted.
I stacked too many high-energy, high-context activities back-to-back.
And here's the thing, most people don't realise:
It's not the workload that drains you.
It's the switching.
Different rooms = different versions of you.
That takes energy.
2. I didn't rehearse.
Not even once.
I was editing slides the morning of the webinar...
While being engaged at Money20/20.
This was also the first webinar for a brand new programme.
Read that again.
First impression... and I winged it.
3. I relied on AI... without preparing the system.
Let's be real.
AI can do a lot.
But only if you've actually set it up properly.
I was managing the Zoom session myself.
And it showed.
4. I forgot to press record.
Yes.
The most rookie mistake.
The one thing I always tell people to do.
Gone.
No replay.
No review.
No optimisation.
Just vibes 😭
So what would I do differently?
This is the part that matters.
Because mistakes are expensive...
Unless you extract the lesson.
1. Get help.
Human or AI.
But if AI → test it properly.
If humans → trust them to support you.
Trying to "do it all" is not a flex.
It's a bottleneck.
2. Always. Press. Record.
Non-negotiable.
Content = leverage.
Review = improvement.
Replay = monetisation.
Missing this = losing 3 layers of value.
3. Space your energy, not just your calendar.
We don't just "show up."
We translate ideas.
And translation requires:
→ Context
→ Clarity
→ Calibration
Especially when you're talking about things like AI, digital twins, and micro-SaaS.
You might understand it deeply.
But your audience?
They're hearing it for the first time.
4. Always do a dry run.
I got too comfortable.
I thought: "I speak all the time. I do this every day."
But here's the truth:
Knowing ≠ communicating.
Until you say it out loud...
You don't actually know how it lands.
The part I'm grateful for
Despite all this...
I still showed up.
I still delivered.
And some of you still trusted me enough to continue into the boot camp.
That means a lot.
More than you think.
And I don't take that lightly.
But make it real...
Manifest:
To build systems (and AI twins) that don't just scale income... but protect my energy.
Verbalise:
"I don't need to do everything myself to be successful."
Take action:
Reworking my flow:
→ Better spacing
→ Proper AI setup
→ Support systems in place before scaling
Because freedom isn't just money.
Its capacity.
This one felt a little raw to write.
But if you're building, scaling, juggling...
I hope you take this as your reminder:
Don't wait to learn the hard way.
I already paid that price for you this week.
I'm doing a rerun (again) on Wednesday.
Same topic - AI digital twins + micro-SaaS.
But this time...
I'm not just telling you.
I'm showing you exactly how I built it, step by step.
P.S. From Seraphina: "Next time, I'll remind her to press record." 😌
The GTM bets that shouldn't have worked, and did
One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.
None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.
HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.
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