Hey royals,

Funny thing.

Today I had a very long call with Grace (yes, Yeo).

What started as a joke... turned into one of the most insightful conversations I've had about sales.

It began because we were laughing about our ads.

When Grace runs ads alone, she gets a certain CPL.
When I run ads alone, I get another CPL.

But when we run ads together, the CPL drops.

So I jokingly said, "Maybe I should just loan you my face."

We laughed.

Then she wondered out loud... how would that even work?

And somehow that conversation turned into: "Why don't you just coach me then?"

That was the moment the real conversation started.

Grace started analysing a call we previously had.

And she pointed out something interesting.

My science of sales is strong.
But my art of sales is weak.

Honestly... I already knew that.

I've always told people I'm not the most empathetic person.

In fact, I jokingly tell people: "I'm basically AI."

When something doesn't make sense to me, my brain goes to logic first.

Not emotion.
Not biased.
Logic.

Here's the funny thing.

People think that means I don't care (some truth there, won't deny it).

But that's not entirely true.

My brain simply categorises relationships differently.

There's a very clear hierarchy in my head.

Family.
Friends.
Trusted people.

Once someone enters that category, they get automatic privileges.

Even if something doesn't logically make sense.

My brain literally goes: "This doesn't make sense... but it's my friend, so I'll support them anyway."

To me, that's still logical.

Because that relationship already sits inside the trust category.

Different category. Different rules.

Grace explained Alex Hormozi's three A's:

Acknowledge.
Associate.
Ask.

The key thing I realised?

I tend to skip the acknowledgement part (probably all three).

Instead of saying: "I understand why you're feeling this way."
I jump straight to: "Here's the solution."

Which works in B2B consultative sales.

Because those conversations are more about:

Proposals.
Adjustments.
Budgets.
Approvals.

But when you're selling directly to a person...

The emotional connection matters much more.

And that's the art of sales.

This is also why I've always been stronger in B2B environments.

Because B2B sales lean heavily on the science of sales:

Strategy.
Proposals.
ROI logic.
Structured decision-making.

You rarely get an instant "yes".

Instead, it's:

Send a proposal.
Internal approval.
Budget review.
Invoice.

So logic works.

But direct selling requires something else.

And that's where people like Grace shine.

Ironically, this conversation happened while we were building (future tense, you can register, but it's not even in beta yet) Pitch Please AI together.

Inside the system, Grace's AI clone - Gemma - will guide users through:

Creating their offer.
Setting their price strategy.
Building the funnel.
Generating leads.
Running sales conversations.
Managing their pipeline.

Think of it like a 24/7 AI sales coach and engine.

Gemma becomes the guide who helps people balance both:

The art of sales.
And the science of sales.

Which is honestly quite fitting.

Because clearly, I lean heavily on one side.

Another realisation from that conversation.

People often think that mentors always guide mentees.

But that's not how real relationships work.

You learn from each other.

Grace might come to me for technical thinking.
But I learn from her sales mastery.
Vicky is incredible at the art of sales (and the science, too).
Kelly is amazing at networking and making people feel comfortable.
Ben is brilliant at creativity, executing and getting things done.

Everyone has a different strength.

This is something I've come to believe strongly.

When people say they want "like-minded people", they often mean:

But that's not actually helpful.

To me, like-minded means this:

The alignment is in the vision.

Not the personality.
Not the skills.
Not the strengths.

There's another truth I've come to appreciate as an educator.

If you teach long enough...

Eventually, the people you teach will become better than you in some areas.

And that's actually a beautiful thing.

I can already see Grace becoming an incredible founder and coach.

In many aspects, she will one day outperform me.

And honestly?

That excites me.

Because it means something we built together worked.

Let me confess something slightly funny.

I always hope my mentees become wildly successful (case in point, Carol, who is my CFO and orders me around).

Because one day...

I could leech off them (again, Carol, LOL).

I'm joking.

... mostly, maybe.

But seriously - when people around you grow, your world expands too. And the relationship evolves.

It stops being: Mentor → Mentee
And becomes: Two people who respect each other.

There will always be people who are better than you at something.

That's normal.

But the goal isn't to be the best at everything.

The goal is to know where your true strengths lie.

And then build with people who shine where you don't.

That's how real ecosystems grow.

If you're curious about the AI we're building with Grace, you'll hear more about Pitch Please AI and Gemma soon.

And of course...

Seraphina and I will be experimenting with it, too.

👀

XOXO,
Sabrina 'Princessa' Wang

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