Can podcasting amplify authority?

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Yesterday, I had an incredible conversation with Rakesh Mathuria on his Let's Talk Clarity podcast.

We explored career transformation, time management, and life fulfilment - topics close to my heart as someone who values time and freedom above all else.

This reminded me of my earlier days in media tech when podcasting helped accelerate our growth. Today, it remains a powerful tool for visibility and connection.

Why podcasting still matters in 2025

Although I haven't officially launched my own podcast (The PRINCESSA Show is in the works!), I've seen the transformative power of podcasting firsthand. Back when I was growing my media tech company, podcast appearances helped us build trust, establish authority, and attract opportunities faster than traditional methods.

Now, as I explore podcasting for the Royal Visionary Society and my other organisations, I'm more convinced than ever that:

1. Visibility matters: People connect with authentic voices.
2. Storytelling builds trust: Sharing your journey resonates deeply.
3. Podcasting saves time: It lets you reach your ideal audience directly without the need for expensive campaigns.

Five reasons to start podcasting now

1. The power of podcasts for building personal brands: Podcasts are ideal for building authority and trust. It's not about being "salesy" - it's about connecting with audiences who value your expertise.

Quick Tip: Start with podcasts aligned with your niche, just like I did by choosing clarity-focused platforms such as Rakesh's.

2. Automating influence - save time and build trust: Podcast outreach used to feel like a full-time job. Tools like PodPitch or People's Inc. 360 (PINC 360)'s web, social, influencer, and media distribution solutions make it seamless to automate the process.

3. Storytelling that converts: Sharing personal experiences - like launching Royal Launch School or transitioning after exiting my first company - creates an emotional connection with listeners. Authenticity is key.

4. Level up your visibility without a PR agency: Podcasting is an affordable alternative to traditional PR campaigns. That said, if you want to go deeper, PINC 360's PR done-for-you solutions offer a bridge between podcasting and full PR support.

5. Manifestation meets media: Podcasting isn't just about reaching audiences - it's about aligning with your goals. Sharing your journey and expertise creates opportunities that align with your dreams.

The PRINCESSA Show and Money and AI

The PRINCESSA Show: This podcast will dive deep into entrepreneurship, AI, and automation. It's a platform to share stories of innovation, explore trends shaping the future, and inspire listeners to create a life of freedom - in time, wealth, and happiness. It's about real stories, actionable advice, and the vision to empower individuals to step into their potential.

Money and AI: Co-hosting with Jeremiah Su, this podcast explores the intersection of AI, automation, web3, and wealth-building.

Each episode tackles topics like money mindset, imposter syndrome, and leveraging emerging technologies for financial freedom. It's a blend of self-awareness and tech-driven strategies that help listeners understand financial dynamics and achieve healthier approaches to wealth.

Why does this matter now?

As I work on securing sponsors for Money and AI, I'd love your support!

If you know any brands, companies, or individuals who align with our mission and would like to sponsor this programme, referrals would be greatly appreciated. Let's create a win-win for everyone involved.

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A final thought

Podcasting isn't just a marketing tool - it's a way to build relationships, grow influence, and connect with audiences who resonate with your vision. Whether you automate your outreach with tools like PodPitch or invest in a done-for-you PR service through PINC 360, the key is to start showing up.

If you've been thinking about getting started, take that first step. Your audience is waiting to hear your story.

XOXO,
Sabrina 'Princessa' Wang