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Hey royals,
It annoys me.
"I want to sell to everyone."
Whenever someone says this, my PR instincts kick in.
I smile.
I nod.
I stay polite.
But cognitively? I've already checked out.
Because the problem isn't ambition.
It's confusion.
You can't speak to your mum the same way you speak to your sister.
You can't reason with a three-year-old the way you would with a thirty-year-old.
And you definitely can't build a brand for everyone without watering it down into nothing.
So when someone says, "everyone", what they're really saying is: "I don't know who I'm for."
And when you're for everyone, you end up resonating deeply with… no one.
Yes, with enough luck, budget, or brute force, something might work.
But that's not a strategy.
I like luck.
I just don't like depending on it.
Here's what clarity actually looks like.
Seraphina isn't for everyone.
She's for founders, creators, and thinkers who already have ideas, frameworks, and opinions - but want leverage.
Not a generic chatbot.
A digital twin that thinks and speaks like you.
Royal Visionary Society isn't for everyone.
It's for women building businesses who want freedom - not just revenue.
Those who care about wealth and wellbeing.
Manifestation and systems.
Meaning and money.
Speakers Society isn't for everyone.
It's for people who want to turn their voice into a business.
Not just speak well, but be placed, positioned, and paid.
People's Inc. isn't for everyone.
It's for businesses ready to scale with systems, AI, and automation - not more headcount and chaos.
Different doors.
Different conversations.
Different people.
Same philosophy.
The brands that win aren't loud.
They're clear.
They know who they're speaking to.
They know who they're not speaking to.
And they design everything - messaging, offers, systems - around that decision.
So if you ever catch yourself saying, "I want to sell to everyone,"
Pause.
And ask instead:
Who do I want to feel seen?
Who do I want to serve deeply?
Who am I willing to not attract - on purpose?
Because real growth doesn't come from dilution.
It comes from conviction.
And conviction always starts with choosing.
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