How to stay top of mind

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Hey royals,

Black Friday is, hands down, one of my favourite times of the year. And no, it's not just because I stocked up on my favourite collagen protein at an irresistible discount (though that's definitely a win!). For me, Black Friday is a playground for observing brands like Roku, which absolutely nail the art of staying top of mind during the busiest shopping frenzy of the year.

Let's be honest: Staying relevant in today's fast-paced, distraction-filled world is tough. But brands like Roku remind us that it's not about shouting louder - it's about connecting smarter. And for entrepreneurs like us, the game changes when we throw AI and automation into the mix.

How Seraphina AI helped me build a community in 48 hours  

Here's a quick story I think you'll appreciate.

The other day, I thought, What if I could build an aspiring speakers' community to empower people to share their stories? It was an exciting idea, but as a busy entrepreneur, even great ideas can feel like mountains to climb.  

That's where Seraphina AI - my digital twin and AI-powered assistant - stepped in. In just 48 hours, she helped me pull together everything: The narratives, the business plan, the event outline for our first gathering on December 9, and even polished documents and slides.

What started as a simple idea quickly transformed into a fully realised strategy, ready to be executed. Without Seraphina, it would've taken me weeks (and a lot of stress) to get to this point. She handles the heavy lifting so I can focus on the vision. And honestly? That's a kind of magic every entrepreneur deserves.

Three steps to stay top of mind like Roku  

Want to create your own version of Black Friday magic for your business? Here's how to channel Roku's brilliance with just a sprinkle of AI and automation:

1. Create your peak moments

Black Friday is Roku's "peak moment" to capture attention. What's yours? Maybe it's a product launch, a live webinar, or even a rebranding campaign. Whatever it is, focus on crafting buzz-worthy events that grab your audience's attention and make them stop scrolling.

2. Leverage AI and automation

Just like Roku's targeted ads deliver personalised recommendations, you can use tools like Seraphina AI or People's Inc. Unify to streamline your operations and fine-tune your messaging. The best part? AI gives you back your time - so you can think big while it handles the nitty-gritty.

3. Build personal connections

Roku doesn't just offer endless entertainment; it curates an experience tailored to its audience. You can do the same by infusing your brand with your authentic story. Whether it's sharing how Seraphina helps me or the joy of seeing my community grow, these connections make your audience feel seen - and that makes your brand unforgettable.

Simplify, scale, succeed.  

Want to take things further? Here's how my ventures can help you turn ideas into impact:

- Royal Visionary Society (RVS): Harness the power of AI and automation to create freedom in wealth, health, and happiness.  

- Royal Launch School (RLS): Build your dream business with our flagship program, designed to help you launch confidently and scale effectively.  

- People's Inc. 360: Amplify your presence with tools and strategies tailored to help businesses and creators stay top of mind.

Because staying relevant doesn't have to be overwhelming. With the right systems and tools, you can simplify, scale, and succeed - your way.

Freedom, happiness, and the power of choice  

Freedom and happiness aren't just dreams - they're goals worth building for. And with the right mix of strategy, automation, and authenticity, they're within reach.

So, what's your next "peak moment"? Let's create it together. Check out the Royal Visionary Society to see how AI and automation can help you reclaim your time while building the life you love. Or join Royal Launch School to turn your vision into action today.

2025 Prediction: A Surge of Self-Serve CTV Buyers

Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.

Discover CTV Performance on Roku

P.S. Black Friday might've been my excuse to plan a Roku binge night (collagen protein in hand), but it's also got me wondering - what was your favourite Black Friday find this year? Hit reply and share - I'd love to hear about it!

With love,
Sabrina 'Princessa' Wang