I sold my soul once...

In partnership with

Hey royals,

I don't believe in slow burns, not after being an entrepreneur for this long.

Years ago, I started SAUCEink. A name I never thought I'd say out loud again. Not after selling its soul away - because I didn't know better.

I wasn't familiar with the funding world. Didn't realise what giving away equity too early meant. I thought: "If I just focus on building and let someone else sell, it'll work out."

It didn't.

I gave too much, too soon. And I lost what was once mine. That was my first real lesson in entrepreneurship.

When I hit rock bottom, I thought I had to survive at all costs.

I was down to my last month of runway. Maxed out credit cards. Desperate.

I kept telling myself: "It'll turn around." But hope isn't a strategy. And moral support, as helpful as it feels, doesn't pay salaries.

Eventually, I realised...

Survival isn't always the goal. Sometimes, the bravest move is to cut losses.

I held on too long. And when the finances weren't mine to control anymore - when I couldn't even pay salaries - I knew: It was over.

And I quit. Fully. No return ticket.

Now? I build smarter. I cut faster. And I listen harder.

These days, I test the market with an MVP.
I watch closely for traction - real, monetary traction.
If it bleeds, I cut it.
Even if I love it.

(My Dream Academy was one of those. Beautiful idea. But wrong time.)

Because here's the truth: If the market wants it, they'll show you. And if they don't? No amount of effort will save it.

Lesson? Cashflow is king. Period.

If the business doesn't make money, it's not a business.
It's a passion project - and passion won't keep the lights on.

Don't skimp on what matters. I'd rather spend $100 on marketing and make $1,000 than save $100 and earn nothing.

If I'm not getting returns, I ask myself:
→ Is it the offer?
→ Is it the messaging?
→ Or is it the market?

Why Speakers Society? Because it's time to innovate what's gone stale.

The speaking industry has been around forever. But it's been stagnant. And I saw the gaps.

That's why we built Speakers Society. To challenge the old. To empower the next. To turn voices into income, confidence into momentum.

I've lived it.
→ Started.
→ Failed.
→ Learned.
→ Grew.

And now, through the Speakers Society Accelerator, I'm helping others do the same.
Whether as a business, a brand builder, or a side hustle, speaking can be monetised.

You have a voice. It matters. Even if it's not for stages or podcasts, maybe it's the boardroom. The investor pitch. A tough conversation.

But it's yours. And the world needs to hear it.

Are you trying to survive - or are you ready to speak up?

Hit reply and send "VOICE", and I'll send you an invitation to the next cohort of the Speakers Society Accelerator.

Let's build your freedom of time, wealth, location, and happiness through your voice. 💬👑

XOXO,
Sabrina 'Princessa' Wang

P.S. from Seraphina: "You don't need to shout to be heard. You just need to start speaking. Let's craft a message the world won't forget - and build the systems to scale it."

👑 Want to go deeper?

Here are more confessions, lessons, and strategies I've shared on e27:

📉 Funding drought survival guide: How to build a sustainable startup in lean times
If you're navigating uncertainty or stretching every dollar, this one's for you. Real talk, no fluff - just what actually works.

🔥 Build a scalable, profitable businesses without the cash burn
Scale doesn't have to mean sacrifice. Here's how I've built across industries without burning out - or burning money.

🤖 How AI helped me build a seven-figure side hustle while healing
This one's personal. A look behind the curtain of how Seraphina (my AI twin) helped me rebuild, one system at a time.

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