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Hi royals,
Previously, we talked about podcasting...
In my last newsletter, I shared how podcasting transformed my journey - helping me build trust, amplify authority, and connect with audiences who genuinely care about my message.
Podcasting is such a powerful tool because it's personal. It's about sharing your story and letting your voice resonate in someone's ears.
But here's a thought that's been playing on my mind lately: What happens when you want to take that personal connection and amplify it into something monumental? How do you go from being heard to being seen - in a way that turns heads, stops scrolling, and leaves people saying, "Wow, who's that?"
Oh, and here's a little secret: If you stick around till the end of this email, I've got something exciting waiting for you - a free masterclass replay on building new streams of income in 2025! 🚀
What's missing from your brand? A billboard.
Last week, a friend of mine returned from China, and his face was plastered across a massive billboard. It wasn't just impressive - it was iconic.
Seeing his brand in such a larger-than-life way left me thinking: What if we all allowed our brands to show up that boldly?
Imagine your podcast cover, your personal brand logo, or even your story lighting up a bustling street in Times Square. That kind of visibility isn't just about being noticed - it's about being remembered.
From podcasting to presence: Why OOH advertising matters
Here's the thing: While podcasting gives you a direct line to your audience, out-of-home (OOH) advertising takes things a step further. It makes your message tangible, undeniable, and unforgettable.
Here's why OOH advertising is the ultimate next step:
It stops people in their tracks: There's something about a massive billboard or a transit ad that grabs attention in ways digital ads can't.
It builds trust instantly: People trust brands they see everywhere. OOH ads add a level of credibility that says, "I've arrived."
It complements your story: Whether it's your podcast's mission or your personal brand, OOH advertising amplifies your message for the world to see.
Why AdQuick?
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AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.
You can learn more at www.AdQuick.com
A bigger picture: Integrating your tools for maximum impact
OOH advertising doesn't exist in a vacuum. To make it truly powerful, you need a system that ties everything together. That's where tools like People's Inc. 360 come in.
With integrated solutions for web, social, influencers, and media, People's Inc. 360 enables you to create campaigns that seamlessly connect your digital presence with your OOH efforts. Imagine running an influencer campaign that drives traffic to your billboard or using AI tools to optimise audience engagement around your OOH ads.
For brands under the Royal Visionary Society, this approach is already working wonders. By combining tools like People's Inc. 360 with innovative strategies, we've seen how businesses can scale their visibility while staying authentic and intentional.
Why being seen is essential for speakers
For speakers, visibility isn't just important - it's everything. That's why I created the Speakers Society, to give individuals the tools they need to stand out in a crowded market.
From crafting compelling speaker kits to securing priority slots at international events, the Speakers Society helps members amplify their presence both online and offline. Imagine pairing a killer keynote with a citywide campaign showcasing your face and your message - talk about making an impact!
Imagine this: A bigger stage for your brand
Here's a vision: Your podcast audience already loves what you bring to the table. They've heard your voice, connected with your story, and trusted your message. Now, imagine giving them something even bigger - a billboard, a mural, or a transit ad that takes your brand from "great" to iconic.
The digital world has its limits. Algorithms can't control how many people walk past your ad every day. You can't scroll past a billboard. And that's why OOH advertising, combined with tools like People's Inc. 360 and the visibility strategies of Speakers Society, is the next step for anyone serious about growing their influence.
A final thought: Dream big, act bold
Podcasting gave me the mic. Now, I'm thinking about the spotlight. Attention is just the beginning - presence is where the real magic happens.
So, here's my question for you: What's the next stage for your brand?
If you're ready to go bigger, tools like AdQuick, People's Inc. 360, and the resources of Speakers Society make it easier than ever to create campaigns that leave a lasting impression.
Let's make this the year your brand becomes unforgettable.
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